Preciosa has won a prestigious Red Dot award for its interactive installation Breath of Light. The Czech company has been awarded a Best of the Best in the Red Dot Communication Design category for 2018.
Breath of Light debuted at Milan Design Week earlier this year. Resembling a cloud of bubbles, the installation features hundreds of opaque and translucent orbs that emit or reflect light. Using special sensors, guests interacted with the installation simply by blowing lightly on the installation, an effortless act that created a wonderful light and sound show.
“Breath of Light is meant to be a social, interactive experience, an opportunity for people to discover a surprising moment of delight,” said Michael Vasku, Creative Director for Preciosa Lighting. “We were so pleased to see visitors’ eyes light up when they had a chance to contribute to the light and sound spectacle created from sharing a simple breath.”
“With this installation, we took a big step forward in our goal to connect people through light,” says Preciosa. “We are thrilled that an international jury of design professionals believed Breath of Light met the judging criteria for aesthetics, originality, and emotional significance”.
The Red Dot: Best of the Best is the award for very high design quality. This year’s competition received more than 8,600 entries from 45 countries.