Lexus to light up Milan Design Week

Car maker Lexus is partnering with the globally renowned design firm Rhizomatiks to present Leading with Light, an immersive display inspired by Lexus’s future illumination technology, at Milan Design Week.

This will be the 12th Lexus Design Event, delivering amazing experiences for visitors and created in collaboration with some of the world’s most celebrated designers. This time the partner is Rhizomatiks, a studio known for imaginative use of technology to captivate audiences.

Leading with Light features playful and dynamic lighting in which seemingly countless beams of light are manipulated to interact with the human form. Intelligent mobile companions intuitively lead the way towards an open portal that represents a future of endless imagination and innovation.

The Lexus Design Event will be on public view at Superstudio Più in Milan from 9 to 14 April.

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