Light Middle East adds 9% more visitors

The co located trade shows Light Middle East and Prolight + Sound Middle East both recorded a 9 percent year-on-year increase in visitor numbers following their three-day run at Dubai World Trade Centre from 15-17 October.

Light Middle East

The region’s premier exhibition and conference for lighting design and technology, Light Middle East, recorded 6,218 visitors from 67 countries.

“Light Middle East is one of the biggest for lighting in the region and it gets the footfall,” said Sharmila Kumbhat, Director, K-Lite Industries. “People who visited us were genuinely interested in the product and it’s important for us to interact with potential and existing customers. This helps us learn and adapt to the market. Everyone has their own design preferences and all the feedback we get is valuable.”

The lighting show, which featured 311 exhibitors from 32 countries, hosted six dedicated segments. LED lighting was the largest, with 42 percent of the exhibitors; the other sectors were decorative lighting and accessories, home and building automation, electrical and electronic components and accessories for lighting systems, electric lamps, and technical lighting and accessories.

Light Middle East Awards

Taking place on the evening of 17 October, the Light Middle East Awards 2019 hosted more than 500 industry professionals, taking place at Atlantis, The Palm. From an entry of list of 300 entries, 45 projects and 31 products were shortlisted across 12 award categories; the winners are beaming at the top of the page.

Notably, dpa Lighting Consultants took home three awards on the night, which included the Entertainment and Leisure Lighting Project of the Year (the Story of the Creek for the Al Shindagha Museum – below) and the Hotel Lighting Project of the Year.

Dubai-based Arts Outdoor Lighting Technology Middle East won the Light Art Project of the Year for its Burj Khalifa New Year’s Eve 2019 light show.

Huda Lighting was named Distributor of the Year.

Pfarré Lighting Design was awarded the International Lighting Project of the Year for its Rothschild Collection, while the Personality of the Year went to Women in Lighting Ambassador Sakina Dugawalla-Moeller, Owner and Principal at Light.func (below).

Prolight + Sound Middle East 2019

The region’s dedicated exhibition and conference for professional lighting and audio & AV technology, Prolight + Sound Middle also noted an increase in visitor number, with a final tally of 3,020 visitors from 67 countries.

Prolight + Sound Middle East featured the latest products and developments in the professional lighting and audio industry, hosting 58 exhibitors from 10 countries.

“This year’s show has by far been the best year we’ve participated in. It’s clear that there has been a lot of hard work put in from the Prolight team,” said Simon Daniel, General Manager of Masterpiece. “The visitor profile has widened and it’s great to see prospective clients from all over the region with lots of new faces and potential projects. The show has always been such an important platform for our market and never disappoints with its range of products on display and business opportunities.”

Next edition

Messe Frankfurt Middle East, the regional subsidiary of Messe Frankfurt, organiser of the shows, has announced that it is to co-locate three of its exhibitions to capitalise on visitor and exhibitor synergies in Dubai.

Prolight + Sound and Light Middle East will skip a 2020 showing, returning to their usual annual schedule from 2021 onwards. They will again run side by side at the Dubai World Trade Centre; and they will be joined by Intersec, the world’s leading trade fair for security, safety and fire protection.

The three co-located shows will run from 24 to 26 January 2021. 

“This is a strategic move to maximise visitor and exhibitor turnout as all three shows share a similar visitor appeal, whether system integrators, installers, specifiers, or consultants,” said Simon Mellor, CEO of Messe Frankfurt Middle East.

“With all three shows taking place at the same time, exhibitors will meet a more focussed audience and visitors will be able to take in the entire integration range under one roof. We’re creating a powerful event alignment featuring more than 1,700 exhibitors from 60 countries.

“The co-location also enables us to strengthen the smart home and building automation focus, which will cover audio and video as well as lighting and security.”

Nour Assafiri, CEO of Venuetech, a Light Middle East Gold Sponsor and exhibitor at Prolight + Sound Middle East, believes the move to co-locate the three events will deepen the product and service offerings for visitors.

“Many of our clients already attend Intersec and our sales teams make the trip down there when the show is on. There’s definitely a crossover for us, especially in the audio/visual space and it will allow us a better platform for us to interact and build relations with existing and prospective customers.”