Making it milky

The pioneering UK lighting designer Plumen has launched a new type of LED bulb that it believes recaptures some of the original wonder of traditional fixtures. Its new Milky range creates an optical illusion, with the LED filament seeming to float in the centre of the lamp – an effect lost with the banning of the incandescent lamp. 

Emitting a calming, warm white light, the Milky lamps are ideal for relaxing light, designed for bedrooms, living rooms, bars and restaurants.

A special Milky finish that allows an LED filament to float magically in thin air has been developed by Plumen; the filament only appears when the lamp is on. Switched off, the striking silhouettes of their new lamps create pieces of art in their own right. Switched on, the delicate floating filament appears, creating a mysterious optical illusion.

Says Plumen: “During the switch from incandescent to LED technology, many consumers believe some of the magic of lamps was lost, leaving LEDs with an undeserved reputation for being a lesser lamp. While there’s no doubt LED is better than incandescent in every regard, Plumen was always looking for ways to re-ignite this missing spark and finally end any remaining resistance to LED.”

Willow pendant with Milky bulbs

The new Milky finish, the result of two years research and development, has been applied to Willow and Wilma, two original Plumen designs showcasing the latest in LED filament technology.

Designed as a pair, Willow and Wilma’s silhouettes hang harmoniously in series or clusters. Together, they create striking chandeliers, casting enchanted glows from their magical floating filaments.

Co-founder & Creative Director Nicolas Roope says: “We’ve spent a long time perfecting this special milky finish. Plumen is always chasing the sublime, searching for the magical and enigmatic effects that transform the domestic light bulb into a poetic work of art.”

More information here.

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