SACO celebrates first anniversary of the tallest media façade on the planet

The world’s tallest LED media screen, running up 770 metres of the east side of the 828m tall Burj Khalifa, was unveiled a year ago at the 2018 New Year’s celebrations. The groundbreaking lightshow captivated millions of viewers, both live and via live internet broadcasts across the world and established a new Guinness World Record for the largest laser light and sound show on one single structure.

It has been a little over a year since EMAAR Properties Dubai, the premiere real estate developer in the UAE, and owner/operator of Burj Khalifa, created an initiative to light up the east façade of the iconic building and give it high resolution video capability across the height of the tower.  

EMAAR entrusted SACO Technologies and its local partner, 3S Lighting Solutions, to design and create a system that would seamlessly integrate within the architecture of the building. The project took six months from design to install and includes over 28km of Saco’s V-Stick solution and a bespoke carrier that becomes part of the architectural fin detail.

“We always immerse ourselves in pushing the envelope and developing solutions that our clients use to express themselves, and there is no other quite like Burj Khalifa, truly one of the most iconic buildings of our time,” said Fred Jalbout, Chairman and CEO of SACO. “We are very proud to contribute to the Dubai landscape, a hub of ingenuity and innovation – very much like SACO.”

Added Jonathan Labbee, Executive VP and CMO of SACO: “Integration is key; technology is a tool that should exist to support a vision and it should be flexible enough to remain invisible until the story requires it. SACO strives to create technology based on the requirements of our client.

“It was a pleasure to work with EMAAR, opened-minded and extremely focused, they knew exactly what they wanted.  We collaborated closely to make their vision a reality.”


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