Alexander Holler has joined Nulty’s new Dubai-based architectural lighting design studio, Studio N, as Managing Director. With a background in sales and business development and a strong foundation in premium lighting solutions, Holler aims to grow Studio N into a leading lighting design and supply consultancy service, delivering great quality projects for designers looking for good value.
“I want to continue to develop Studio N as the go-to partner when it comes to a flexible, efficient lighting design consultancy service,” said Holler. Studio N aims to provide creative, simple lighting design solutions on projects in the region with limited budgets, and since launching earlier this year has seen rapid growth.
“Dubai provides a unique platform for a lot of small-to-medium-sized design and architectural companies to start up and flourish,” he said. “We realised that a lot of these companies simply cannot afford lighting design fees, even if they appreciate the service. We came up with an agile business model that allows us to be competitive and still provide a creative, quality-driven solution. Thanks to its flexibility, Studio N can come on board a project at any stage and blend in with the vision of the designer.
“I believe that the lack of budgets for lighting design often leads to a negative effect on the whole project. I don’t think that free design services or the supply of cheap alternatives are helpful. I’m a true believer in quality work in all aspects.
“My focus is on building strong relationships with our clients, so we can continuously elevate their spaces through simple and creative lighting solutions.”
As for the 12 months, Holler is predicting in particular further improvements in smart lighting control systems “which are able to learn a kind of ‘lighting consciousness’ by constantly adding new capabilities and automatically adapting to its users”.